Enrollment Marketing Specialist
Company: Palm Beach Atlantic University
Location: West Palm Beach
Posted on: April 1, 2026
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Job Description:
Description SUMMARY In support of the university’s mission and
objectives, the Enrollment Marketing Specialist assists the
Director of Enrollment Marketing with writing, designing, curating,
launching, and guiding communications for prospective and current
students. Content Creation Writes, designs, curates, and launches
targeted digital communications, such as email and text messages to
prospective students highlighting the features and benefits of a
PBA education and promoting next steps. Writes, designs, curates,
and launches targeted digital communications to current students
for enrollment and retention purposes. Executes social media
campaigns for the prospective student audience. Writes compelling
invitations to visit campus, including designing custom headers and
banners for digital communication as well as promotional items and
displays. Drafts ads, brochures, and other needed designs. Internal
and External Partnerships Develops and maintains strong working
relationships with external vendors and internal collaborators;
works with vendors to prepare and present advertisements on time.
Partners with Advancement, requesting and securing needed graphic
design elements, photography, and pieces. Coordinates web and
advertising content with writers and graphic designers. Manages all
print material processing with Slate Print and works with other
printer vendors as assigned. Monitors third-party recruitment
platforms to ensure content is kept on-brand and up-to-date;
deploys communication through these platforms. Content and
Materials Coordination Reviews Admissions’ content on myPBA to
ensure it is accurate and timely. Coordinates materials requested
for university promotion across all cohorts. Coordinates the
production of mailed promotional items, such as acceptance packets
and t-shirts. Ensures and anticipates an appropriate inventory of
promotional items and coordinates re-ordering as needed.
Coordinates multiple projects to ensure they are effectively
completed on time and on budget. Marketing Analytics Assists with
analyzing campaign successes through various platforms using data
analytical tools, such as ping in Slate, and recommends adjustments
for improved performance. Connects Admissions’ campaigns to website
and print to present a cohesive brand identity to students.
Communication Coordinates with Director of Enrollment Marketing to
help guide the student marketing team, ensuring they are
productive; leverages their ideas and creativity in new designs and
projects. Partners with the Director of Enrollment Marketing to
assist with creating an annual communication strategy. Assists in
the creation and management of content calendars. Delivers timely
communication to virtual tour participants and works with Campus
Visits, Advancement, and the vendor to recommend enhancements and
updates. Administrative Provides Director team, key individuals,
and relevant parties reports and updates regarding status and
completion of marketing promotions, projects, and updates. Partners
with Director team and EVP of Enrollment and Student Experience on
overall branding for Admissions. Pursues continuous learning in
Slate in areas including, but not limited to, deliver, ping,
queries, and reporting. Remains knowledgeable about status of
Enrollment Management goals and needs to best assist in meeting
said objectives. Maintains an up-to-date understanding of the
university and the prospective student services to coordinate
effective marketing campaigns. Assists with special projects,
research or other duties as assigned. Assists with Admissions
Events as requested. Attends off-campus events on behalf of
Admissions, as requested. Qualifications EDUCATION Bachelor's
degree in business, management, marketing, graphic design, or a
related field, required. EXPERIENCE 1 years of proven experience in
effective communication and marketing of an employer brand. Adobe
Creative Cloud and Slate experience preferred. ESSENTIAL
COMPETENCIES (Knowledge, Skills, and Abilities) Customer Service
Orientation – Keeps internal and/or external key stakeholder(s),
students, parents, faculty, staff and community partners in mind at
all times. Professionalism – Displays a high level of
professionalism, e.g. timeliness, reliability, communication, and
work ethic. Christ-first Faith – Provides spiritual support to
community members, including students, on their Christian faith
journey. Attention to Detail – Ability to efficiently and
accurately focus on a specific task or number of tasks. Reviews
details with a critical eye. Confidentiality – Maintains the
necessary confidentiality and discretion required for the position.
Creativity – Ability to think creatively and design creative
solutions to problems. Effective Communication – Expresses ideas
and information in a clear and concise manner both verbally and in
writing to convey clear, well-articulated messaging across a wide
variety of audiences. Establishes Trust – Gains the confidence of
others by actions and words that promote being honest, forthcoming,
and vulnerable. Project and Time Management – Effective planning
and priority setting. Ability to manage several complex projects
simultaneously while working under pressure to meet deadlines.
Results Orientation & Accountability – Takes accountability and
identifies, executes and drives actions to consistently achieve
desired results. Teamwork & Collaboration – Creates a climate that
fosters commitment to a common vision and shared values that
promote cooperation and working together through trust and support
of others both departmentally and cross-functionally. Technology –
Strong aptitude to learn new technologies as department processes
evolve. ADDITIONAL REQUIREMENTS Ability to work non-routine hours
during certain times of the year. Ability to sit for prolonged
periods of time. Ability to traverse campus and stairs.
Keywords: Palm Beach Atlantic University, Wellington , Enrollment Marketing Specialist, Design, Graphic Design & CAD , West Palm Beach, Florida
